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Marketing Impact

SAW HR — 3-Year Social Growth & Community Building

SAW HR — 3-Year Social Growth & Community Building
Brand / ClientSAW HR
Year2024–2026
RoleSocial Media Strategy, Content Strategy & Performance Optimization
+71.2%Social performance growth — 2025 vs. tracked 2024
100.36MAnnual engagement generated in 2025
1.25MReactions & shares — Jan–Aug 2026
~120KSocial community across 5 platforms
32.21%Peak Instagram engagement rate
01

Overview

I built and optimized SAW HR’s social content strategy across Facebook, Instagram, TikTok, Lemon8 and Threads — using monthly performance data to continuously refine content topics, formats and platform roles. The objective was not simply to publish more content, but to create a scalable social ecosystem that could build awareness, generate meaningful engagement and strengthen SAW HR’s presence among HR professionals, employees and business decision makers.

02

My role

  • Social media & editorial strategy
  • Platform-specific content planning
  • Creative direction and content production
  • Community growth & engagement optimization
  • Monthly performance analysis
  • Integration with product marketing, events, webinars, advertising and CRM
02

Scaling an HR Tech Brand into a 120K Multi-Platform Community

I built and optimized SAW HR’s social content strategy across Facebook, Instagram, TikTok, Lemon8 and Threads — using monthly performance data to refine content topics, formats and platform roles. The work was designed to make SAW HR visible and relevant to HR professionals, employees and business decision makers, not simply to increase the volume of posts.

03

From Platform Growth to a Multi-Channel Content Engine

In 2024, TikTok accounted for nearly half of tracked engagement. I worked to strengthen Facebook and Instagram with formats and communication approaches that better matched audience behavior. By 2025, Facebook performance grew +210%, Instagram performance grew +85%, and total recorded social performance moved from 58.6M to 100.3M — a +71.2% increase versus the tracked 2024 total.

04

Optimizing for Engagement Quality

From January to August 2026, SAW HR generated 15.76M Reach, 23.06M Views, 963K+ Reactions and 283K+ Shares — more than 1.24M recorded social interactions. Instagram generated approximately 678K reactions and shares, while peak Instagram Engagement Rate reached 32.21%.

05

The Impact

Build audience and content relevance → scale performance across multiple platforms → analyze monthly audience behavior → optimize formats, topics and channel strategy → turn social reach into reactions, shares and brand interaction.

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