SAW HR — 3-Year Social Growth & Community Building

Context

I built and optimized SAW HR’s social content strategy across Facebook, Instagram, TikTok, Lemon8 and Threads — using monthly performance data to continuously refine content topics, formats and platform roles. The objective was not simply to publish more content, but to create a scalable social ecosystem that could build awareness, generate meaningful engagement and strengthen SAW HR’s presence among HR professionals, employees and business decision makers.

Challenge

Make an HR technology brand relevant to everyday working life, beyond product announcements.

Strategy

Use workplace insights, practical HR knowledge and platform-specific formats, then refine topics through monthly performance data.

Execution

• Social media & editorial strategy
• Platform-specific content planning
• Creative direction and content production
• Community growth & engagement optimization
• Monthly performance analysis
• Integration with product marketing, events, webinars, advertising and CRM

My Role

Social Media Strategy, Content Strategy & Performance Optimization

Built an audience-led content system that connects creative decisions with platform performance.

Results

Selected Work

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SAW HR — 3-Year Social Growth & Community Building
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Contribution

Built an audience-led content system that connects creative decisions with platform performance.